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CHAPTER 9 : MARKETING AND ADVERTISING, download (1), marketing,…
CHAPTER 9 : MARKETING AND ADVERTISING
MARKETING
Marketing is the process of interesting potential customers and clients in your products and/or services. The key word in this marketing definition is "process"; marketing involves researching, promoting, selling, and distributing your products or services.
ADVERTISING
Advertising is a means of communication with the users of a product or service. Advertisements are messages paid for by those who send them and are intended to inform or influence people who receive them
Marketing strategies
Social Networks and Viral Marketing
Paid Media Advertising
Internet Marketing
Email Marketing
Direct Selling
Point of Purchase (POP) Marketing
Co-Branding, Affinity and Cause Marketing
Conversational Marketing
Advertising Strategies on the Web
Display Ads
Text Ads
Email marketing
Intrusive Ad Format
Mobile Device Advertising
Search Engine Management
Rich Media and Video Ad Format
Site Sponsorship
