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BLUESVILLE TARGET MARKET - Coggle Diagram
BLUESVILLE TARGET MARKET
Age
18-25
sustainable products
fashion/statement
change of lifestyle
25-34
sustainable products
basic essentials
35-45
sustainable products
basic essentials
Income
affluent 20%
sustainable and premium products
Made To Order
subscription based
middle income 10%
sustainable staple products
Made To Order
package kit
low income 10%
basic products
entry point for sustainable lifestyle
problem based
Body size
uncommon
big size
MTO
small size
MTO
common
no alternative for basics
Basic Items
ethical options
Sustainable Material Research/Ethical Production Process
quality to price ratio
develop own materials
manage own workshop
develop balanced price margin
fast fashion alternative
knowledge transfer
community empowerement
taking artisan status to next level
skill development
environmental impact from garment production
develop own materials
overstock
MTO
Subscription based
package kit
behaviour
wants personalized
wants basic essentials
buying for work attire
buying for weekend attire
buying for presents
wants something as statement
middle-to-up class men wanting quality garment with ethical production