Please enable JavaScript.
Coggle requires JavaScript to display documents.
Strategic Management, definition, The process consists of two phases,…
Strategic Management
Mission Formulation
The fundamental purpose of having the mission statement is to give clarity of focus to members of the organization, to make them understand how what they do relates to a greater purpose.
-
-
-
-
Strategy Levels
-
Corporate Level
It is formulated by senior management to monitor the interests and operations of organizations that are made up of more than one line of business.
Functional Level
They create a framework for managers who are in charge of each function (e.g. marketing or production), so that they implement the strategies of the business unit and those of the company.
-
-
-
-
-
-
-
-
-
-
-
-