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Daimlerchrysler - Coggle Diagram
Daimlerchrysler
1998 merging
increase sales, to create new markets for Daimler-Chrysler, to reduce purchasing costs and to realize economies of scale. excess capacity
The dream team leaded by Robert Eaton, Chryaler's chairman and CEO:
Robert Lutz, Thomas Stallkamp, Franscois Castaing, James Holden , Thomas Gale and Dennis Pawley
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*purchasing functions executed by each of Daimler's units, were combined under Gary Valade, executive vice-president of global procurement and supply chain Auburn Hill at Chrysler's headquarters
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Oct: Sales and Marketing Council, automative business broken into 3 brand divisions: M-B/ Smart, Chrysler and Commercial Vehicles, Remove CIC and PMI and start functional integration (automotive council)
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