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Marketing in Advertising - Coggle Diagram
Marketing in Advertising
firms in adverstising
prepare advertisements
design campaigns
media representatives
sell advertising space
display advertisers
direct mail advertisers
structure
large firms
executive vice president
marketing department
small firms
chief executive officer
the marketing manager
develop the firm’s marketing strategy
determine the demand for products and services
identify potential markets
develop pricing strategy
maximizing the firm’s share of the market
ensure the firm’s customers are satisfie
attract potential users
types
firms in advs
media representatives
produce and solicit outdoor advertising
aerial advertising
need to advertise
learn of the existence of wares
convey information to potential customers and clients
persuade the public to buy
understanding of psychology
the needs of human beings
skills
good people skills
common sense
creativity
problem-solving ability
Foreign language skills
keep in tune with the changing values