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My customers preferences - Coggle Diagram
My customers preferences
My customers are parents buying hats for their baby's
Majority of my customers (50%+) would pay £20 for a hat
my customers would prefer brighter yellow (43%) or neutral colours
71% of my customers want a lining
Most of my customers (86%) want a cotton lining
My customers said they would want a bobble on the hats as well as logos (43%)
My customers prefer beanies (64%)
My customers live an active and outdoor lifestyle
63% of my customers buy hats online
80% of customers want a small accessories
My customers are middle income
My hat is for children age 0-5
My customers tend to wear hats in the autumn/winter
My customers care about the ethics of the company
My customers buy hats frequently as their children are continuously growing
My customers want an accessory (71%)
My hat is for males and females - Gender neutral
71% of my customers buy from highstreets shops
My customers don't really care about style
My market is growing