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Building long-term success FirstWinner - Coggle Diagram
Building long-term success
Innovation
Success
Long term
Medium term
Short term
Sustainable innovation
Artificial intelligence
Automation
Cycles of change
Business cycle
Market economy
Product life cycle
Virtuous cycle
Good outcome
Vicious cycle
Negative outcome
Encourages competition
Politics of business
Institutions
Values/Interests
Power
Political context
Societal perspective
Organizational perspective
Political game
Coalitions
Political analysis
Stakeholder analysis
Influence
Key interests
Key players
Dynamic activity
Interaction strategies
Management
Political astuteness
Scanning changes
Managing relationships
Soft skills
Employment relations
Economic perspective
Economic exchange
Employee 'voice'
Employee inclusion
Participation
Empowerment
Trade unions
Legal perspective
Employee protection
Regulation perspective
Internal marketing focuses on employee relations
and the effect it has on outward messaging
Operational risk
Hazards
Supply chain
Human capital
Technology
Customers
Organizational
Macro-environment can
bring external hazards
Impact
Organizational objectives
Financials
Public relations
Environmental
Safety
Likelihood
General impression
Percentage chance
Complexity
History
Control factors
Resilience
Mitigation
Essential to include risk mitigation
plans in strategic thinking
Quality
Assurance
Control
Monitoring outputs
Reactive approach
Process improvement
Leaders should be working in an agile
way always looking for improvements
Customer expectations
Marketing
Relationship marketing
Maximising value
Loyalty
Mutual benifits
Customer retention focus
Customer orientation
Types
Seller-maintained
Buyer-maintained
Bilateral
State
Transactional
Transitional
Communal
Damaged
Migration strategies
Bespoke
Setting expectations and not
meeting them can damage the
customer relationship
Internal marketing
Leadership
Goal setting
Articulates vision
Empowers
Development
Employee retention
Links to employment relations and encouraging
employees to use their employee 'voice'
Encourages change
Followership
Strategic
Big idea
Distributed leadership
Improving performance
Importance-performance matrix
