Please enable JavaScript.
Coggle requires JavaScript to display documents.
B207 Building Long-Term Success - Coggle Diagram
B207 Building Long-Term Success
Political Context & Games
Societal perspective
Organisational perspective
Crozier & Friedberg (1980)
"Structure power relations and regulate them"
Analysis
Stakeholder
Johnson et al
Power vs. interest
Internal
External
Marketing
Relationship
#
Quality
Strategic
Satisfaction
Engagement
Provide
Customer loyalty
Consumer
Trust
Classic
Special
Mega
Nano
Supporter
Client
Advocate
Purchaser
Partner
Prospect
Internal
#
Relationship building
Promotes feedback
Understands organisations goals
Communication
Management
Team peer
Project peer
Corporate
Promotes brand identity
Employees
Agnostics
Cynics
Champions
Saboteurs
Operational Risk & Resilience
#
Hazards
Supply chain
Human capital
Technology
Customers
Organisational
Risk mitigation matrix
Impact
Likelihood
Innovation
#
Medium term
Long term
Short term
Cycles
Product life
Virtuous
Business
Vicious
"Creative destruction"
24/7 capitalism market
Crisis Management
#
Crandall et al.
Consumer brand saboteurs
Customers and non-customers
Harm the brand
'Deliberate act'
Impair other consumers associations
Employee brand saboteurs
#
#
Underperformance
Service recovery failure
Anti-company
Griffin's
Watch
Communicate
Focus
Don't forget own people
Understand
Own the crisis
Simplify
Practice!
Prepare
Show, don't tell
Leadership
Person
Result
Position
Purpose
Process
Leader
Context
Outcomes
Followers
Followership
Measuring success
#
Market share
Number of new products
Awareness
Relative price
Gross margin
Customer dissatisfaction
Sales
Customer satisfaction
Profit/Profitability
Distribution/availability
