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HUMAN OBSESSION WITH PREDICTION - Coggle Diagram
HUMAN OBSESSION WITH PREDICTION
GOOD PREDICTIONS
sound data
Data
Raw facts
Information
sorted, condensed and contextualized data
Insight
actionable information
unreliable data leads to untrustworthy insight
not all data is worth managing
not all information it produces is competitively valuable
sound models(reasoning)
Apps
transform data to information and information transform into knowledge
models that translated into software code
function specific
example: marketing, operations, accounting, finance
ASSUMPTION
Past behavior reasonably predicts the future
rely on historical data