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COMMUNICATION ( STORY TELLING ) - Coggle Diagram
COMMUNICATION ( STORY TELLING )
CONTENT BUCKET
EASE OF USE
COST
make a calculated ad showcases money saved
convince me b4 anyone else
Comparing a week of partying between 2 friends. One went out, spend money had no fun. The other stayed in invited friends and had a swamazing
time!
WOMEN ( WOMANCRUSHWEDNESDAY ) monthly
SKILL UPLIFTMENT
WOMEN EMPOWEREMENT
BUILDING OUR COMMUNITY
SUSTAINABLE
Glass, Recycle, Minimal packing
COMPARISONS
better than coke, make your own natural sodas at home
Swa vs Traditional brands
Compare with brands
NATURAL
NO PRESERVATIVES OR CHEMICALS
TRANSPARENCY
Not for the sake of telling them but instead to instill an image
RECIPES
INGREDIENTS
Pics of fruits n videos
TESTIMONIALS
Customers, Restaurants
HORECA TRACK REC
Showcase how many restaurants use swa
for b2b and b2c
USER GEN CONTENT
REVIEWS
PICS & VIDEOS
POSTS
USE CASES ( #TestitTuesdays)
SLUSHIES
POPSICLES
COFEE, TEA
Parties
Picnics
get togethers
Birthday parties
Dessert Add on!
VALUE PROPOSITION
12 glasss wala
Swa hacks
Versatility
EXPERIMENTAL
Informercial life
regular reel type
CHANNELS
WHATSAPP
Get Jio Number and start with interakt
FACEBOOK
Facebook groups - update
EMAIL MARKETING - MC
3-4 A MONTH
INSTAGRAM
3 - 4 POSTS A WEEK
YOUTUBE
EVENTS
PLAN FOR EVENTS POST COVID
TV
NEWSPAPERS
Talk to people and network, get newspaper contacts
Wesbite
Get b2b working
Start a blog post about Everything Swa
Content Calendar
EASY TO MIX SHOWCASE
SUMMER FLAVOURS
SOUL SANTE
COFFEE RELEASE
FOR SPECIAL OCASSIONS
B2B ADS
USE CONTENT BUCKETS
NEW IDEAS
Subscription boxes
members gain access to horeca flavours
Disocunts
Merchandise
Glassware pretty
Sponsor a festival or something!
Gift boxes
Merchandise
Tee shirts/ hooies
Cups
innovation products that aren't as easily available
Collaborate with other brands
LOOK INTO REELS, VIDEOS, VIRAL CONTENT CREATION
Cohesive insta page
SWA LEMONADE STAND - SWIGGY, OFFLINE and more!
GROW A LEMON TREE
SOCIAL MEDIA PLANNER
FACEBOOK
INSTAGRAM
STORY
POSTS
REELS
Trends
recipes
Incorporate content buckets
IGTV
COLLABS
Reach out to new people
STORY BOARDS
CAROUSEL POSTS
4-5 pages post
LINKEDIN
Mature audience
b2b marketing
improve reputability
collaboration
corporate discounts
RECIPES