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Strategic Planning - Coggle Diagram
Strategic Planning
The strategic management process.
Identify mission, goals and strategies
External analysis
Formulating strategies
competitive(Middle-level)
functional(lower-level)
corporate(Top-level)
Implementing strategy
Evaluating result
Internal analysis
capabilities
resources
core competencies
Competitive strategies
design thinking
social media
quality
sustaining
Current strategic management issues
strategic flexibility
organizational strategies
computer service
innovation
apply existing technology to new use
focus on process development
E-business
lower cost
strategic leadership
Corporate strategies
Stability
Growth
horizontal integration
diversification
vertical integration
Renewal
turnaround strategy
retrenchment strategy
Strategic management
planning, organizing, leading, controlling
why is it important?
make difference in how well an organization performs.
face changing situation continuously.
organizations are complex and diverse.