Please enable JavaScript.
Coggle requires JavaScript to display documents.
CHAPTER 9 : MARKETING AND ADVERTISING - Coggle Diagram
CHAPTER 9 : MARKETING
AND ADVERTISING
ADVERTISING STRATEGIES ON THE WEB
Mobile Device
Advertising
Email marketing
Rich Media and Video
Ad Format
Display Ads
Intrusive Ad Format
Text Ads
Site Sponsorship
Search Engine
Management
ADVERTISING
communication with the users of a product or service
Advertisement are messages paid for by those who send them are intended to inform or influence people who receive them
MARKETING
the process of interesting potential customers and clients in your products and services
The key word in this marketing definition is the process marketing involves researching, promoting, seliing, and distributing your products or services
MARKETING STRATEGIES
Direct Selling
Internet Marketing
Co-Branding, Affinity
and Cause Marketing
Paid Media Advertising
Social Networks and
Viral Marketing
Email Marketing
Conversational
Marketing
Point of Purchase (POP)
Marketin