Chapter 7: VIRTUAL COMMUNITIES
Revenue model for social networking sites
A virtual gathering place for people and business that does not have a physical existence
Online auctions
Business uses of social networking
Social Networking Sites
Applications
Mobile commerce
Access satellite geographic positioning service
Voice calls
Communicate over the Internet
Doing business online using mobile devices called mobile
commerce (m-commerce)
Send and receive text messages
tablet device
mobile payment apps
mobile phones
mobile device operating system
mobile apps
Mixed-revenue and fee-for-service social networking sites
Advertising-supported social networking sites
Microlending sites
Crowdfunding sites
Fee-based social networking
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Participatory journalism
Location-aware mobile social networks
Microblogs
Web logs (Blogs)
Opinions and discussion on decision making still evolving in
social media.
Companies can interact with customers with various different
ways
Social media engagement can provide much more information about customers and potential customers.
Types of online auction
Auction-related services
Online auction and related business
Auction basics
Business-to-business auctions
General consumer auction
Group shopping and coupon sites
Specialty consumer auctions
Consumer reverse auctions
Business-to-business reverse auctions
Double auction (sealed-bid
First-price sealed-bid auction
Reverse auction (seller-bid)
Double auction (open-outcry
Dutch auction
Auction software
Auction directory and information
Auction escrow services