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Decision Making - Coggle Diagram

- - - - external data and facts
      - rational/ logical processing of information
    - - internal sources
      - feelings
      - Hunches
      - Less calculated
- - - - New quantities of data
- - - - problem is clear and ambiguous
      - a single and well define goal is to be achieved
      - all alternates are shown
      - Preferences are clear, constant and stable
      - final choice will maximise pay off
  - - - capture the essential features of the problem
  - - - previous experience
      - "gut feeling"
      - accumulated judgement
- - - - Repetitive decision
      - Routine solutions
  - - - Unique decision
      - Custom solutions