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Procedure of Google Ads set up - Coggle Diagram
Procedure of Google Ads set up
Step No. 4: Keyword research
Before starting the edits into search terms list, it's important to include the following information:
1. Geotargeting
2. Persona
3. Information from SEO team on existing ranking keywords
Search term list:
1. Search terms
2. Volume
3. Avg. CPC
4. Potential user intent
Relevancy check:
Enter each term in Google Search to see if it's viable
if search term is irrelevant add to negative keyword list
if search term relevant — leave it in the list
Keyword list is ready
Negative keyword list from filtered keywords
Step No. 5: Ads
Using location of future geo targeting (via VPN) check the ads of competitors using the keyword list on time 9 AM — 4 PM EST
Save the most prominent headlines and descriptions
Create Google spreadsheet and write the ad copies based on the research. Generate 1 ad per 1 keyword
The Ads list is ready
Step No. 2: Geotargeting
Provided by client
Step No. 3: Persona
If that's possible, it's important to retrieve the following information:
B2B or B2C?
Business process related?
Gender?
Age?
Preferrable devices?
Household income?
Has family?
Has children?
Owns regular / luxury vehicle?
Owns / rents property?
Step No. 6: Forecasting
Define avg. CPC
Avg. volume
Allocated budget
Avg. conversion rate
Optimistic prognosis 5-7%
Expected campaign spent, traffic and amount of conversions
Decision on…
Bidding strategy
Segmentation
How thorough campaigns are
Pessimistic prognosis 1%
Step No. 1: Goals
Step No. 7: Landing Pages
Using standard template (previously developed on JumpFactor)
Set up Microsoft Clarity (in order to see session recordings + heat maps generation)
Set up Google Optimize in order to do minor changes into a LP
URLs for the Ads
Step No. 9: Measurement
Google Analytics event tracking
Importing to Google Ads
Google Ads call tracking
Step No. 10:
Campaign implementation
Campaign set up using required assets