Procedure of Google Ads set up

Step No. 4: Keyword research

Before starting the edits into search terms list, it's important to include the following information:
1. Geotargeting
2. Persona
3. Information from SEO team on existing ranking keywords

Negative keyword list from filtered keywords

Search term list:
1. Search terms
2. Volume
3. Avg. CPC
4. Potential user intent

Relevancy check:
Enter each term in Google Search to see if it's viable

if search term is irrelevant add to negative keyword list

if search term relevant — leave it in the list

Keyword list is ready

Step No. 5: Ads

Using location of future geo targeting (via VPN) check the ads of competitors using the keyword list on time 9 AM — 4 PM EST

Step No. 2: Geotargeting

Provided by client

Save the most prominent headlines and descriptions

Create Google spreadsheet and write the ad copies based on the research. Generate 1 ad per 1 keyword

Step No. 3: Persona

If that's possible, it's important to retrieve the following information:
B2B or B2C?
Business process related?
Gender?
Age?
Preferrable devices?
Household income?
Has family?
Has children?
Owns regular / luxury vehicle?
Owns / rents property?

Step No. 6: Forecasting

Define avg. CPC

Avg. volume

Allocated budget

Avg. conversion rate

Step No. 1: Goals

Optimistic prognosis 5-7%

Pessimistic prognosis 1%

Expected campaign spent, traffic and amount of conversions

Step No. 7: Landing Pages

Using standard template (previously developed on JumpFactor)

Set up Microsoft Clarity (in order to see session recordings + heat maps generation)

Set up Google Optimize in order to do minor changes into a LP

Step No. 9: Measurement

Google Analytics event tracking

Google Ads call tracking

Importing to Google Ads

Step No. 10:
Campaign implementation

Campaign set up using required assets

URLs for the Ads

Decision on…

  1. Bidding strategy
  2. Segmentation
  3. How thorough campaigns are

The Ads list is ready