Three Lenses for IT Strategy - Coggle Diagram
Three Lenses for IT Strategy
Five Forces Model
How it is affecting your industry?
1.IT increases transparency.
2.IT can erase geographical constraints.
3.IT can blur industry boundaries.
4.IT can enable legacy-free business models.
5.Increased operational effectiveness.
6.IT enables unconventional competitive barriers.
Lenses for your telescope
Zooms out to the level of your industry
Helping you understand how IT is altering the rules of competition for every firm in your industry, including your archrivals
How it can alter how your firm creates value vis-à-vis your archrivals?
IT can alter value chains by improving either one step in it or the connection between two steps
The latter approach extrapolates to a firm’s upstream and downstream partners as well
The lense is your magnifying glass
Zooms in to compare your firm to its archrivals in how it creates value
It helps you recognize where your firm can use IT to reimagine how it earns its keep
Competitive Litmus Test
Whether a particular IT asset can create a sustainable competitive advantage?
It is about using IT asset to create competitive advantage and sustain it
The lense is your microscope
Zooms in on an individual IT asset for whether it can offer a sustainable competitive advantage over your archrivals
An IT asset creates a competitive advantage if it is valuable and rare
You can sustain it if your archrivals cannot imitate the asset or find a substitute
purchased apps can often be imitated
Creating new apps faster than they’re imitated