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CHAPTER 2, business apps transform, data, information - Coggle Diagram

- - - - Many analytics initiatives
      - Operational
      - not strategic value
      - CREATE Competitive Advantage
    - - Often financially exhausting and unsustainable
      - Creating new apps faster than they’re imitated
      - SUSTAINS Competitive Advantage
- - - - Rely on historical data
  - - - Insight: Actionable information
      - Collecting and managing data is the IT unit’s job
      - Information: Sorted, condensed, and contextualized data
      - Data: Raw facts
    - - translated into software code
      - knowledges
      - FUNCTION: marketing, operations, accounting, or finance
      - non- IT managers
- - - - Correlation in statistics
      - tweak things that cause sales, returns, or customer loyalty
    - - cheap
      - Challenge: How to use such foresight
        
        deliver more business value