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EFFECTIVE INFORMATIVE SPEAKING - Coggle Diagram
EFFECTIVE INFORMATIVE SPEAKING
AVOIDING PERSUASION
Speakers can look to three areas to help determine if their speech is more informative or persuasive
Speaker purpose
Function of information
Audience perception
A speaker’s purpose should be to create understanding by sharing objective, factual information
Information should function to clarify and explain in an informative speech.
An audience’s perception of the information and the speaker helps determine whether a speech is classified as informative or persuasive
AVOIDING OVERLOAD INFORMATION
Many informative speakers have a tendency to pack a ten-minute speech with as much information as possible
Information overload is a barrier to effective listening that occurs when a speech contains more information than an audience can process.
Avoiding information overload requires a speaker to be a good translator of information
Audience members cannot conduct their own review while listening to a speaker live.
ENGAGING THE AUDIENCES
Getting an audience engaged and then keeping their attention is a challenge for any speaker, but it can be especially difficult when speaking to inform
Some speakers fall into the trap of thinking that their content knowledge is enough to sustain them through an informative speech
Effective speakers, even renowned experts, must still translate their wealth of content knowledge into information that is suited for oral transmission, audience centered, and well organized
Audience members are more likely to stay engaged with a speaker they view as credible
REPACKAGING INFORMATION
A good way to appeal to different learning styles, as you can present the same content in various ways, which helps reiterate a point
There are three main learning styles that help determine how people most effectively receive and process information
Visual
Auditory
Kinesthetic
Visual learners respond well to information presented via visual aids, so repackage information using text, graphics, charts and other media
Kinesthetic learners are tactile; they like to learn through movement and “doing.”
Public speaking is a good way to present information for auditory learners who process information well when they hear it.