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Self-diagnosis INVAT-TUR - Coggle Diagram
Self-diagnosis INVAT-TUR
OBJECTIVE
To compare
Current situation of the tourist destinations
Different standards that characterize a Smart Destination
IT CONSISTS OF
Set of measurements
Allows tourist destinations to make a self-diagnosis of themselves
To improve the tourism management of the city
To promote the use of the ICTs within the territory
GOVERNANCE
Application of the principles of governance
Implementation and coordination of the development and strategies of the smart tourist destination
Dual collaboration between public and private sectors
Creation of tourism campaigns and return of analysis and feedback
Application of quality management systems
Integration of electronic actions (e-government)
SUSTAINABILITY
Operational management
Monitoring
Improvement
Implementation of Sustainable Tourism Development
Application of sustainability systems
Plan for climate change
Quality and environmental certifications
Urban planning
Sustainable mobility
Energy efficiency
Waste collection
Reuse of water
Codes of Ethics
Integration of green areas
ACCESSIBILITY
Integral perspective
Physical accessibility approach
Tourist ressources and attractions
Take into account people with disabilities
Public transports
Digital accessibility approach
Website accesibility
Promotion of inclusive and accessible tourism
Tourist informations
INNOVATION
Smart development
Integration of Smart Tourism
Innovation projects
Entrepreneurships
Smart Destination Management
Innovation management systems
Inovvation collaboration with other entities
Training for local community
Integration to local population into innovation activities
CONNECTIVITY
Internet accessibility
Quality of internet connection
Connectivity accessibility for tourist withi the TIOs
Connectivity accessibility near to the tourist attractions
Free Wi-Fi connection within the city
Integration of sensors to improve the management of the city
Regulation of the traffic
Reduction of light and noise pollution, etc.
Waste management
INFORMATION
Analysis of the current scenario
Adapt to the new demand profiles
Implementation of information systems
Integration of digital format
Availability of information points
Virtual assistance and responsive websites
Mobile applications and high presence on social medias
Application of tourism quality systems (Q)
E-MARKETING
Improve competitiveness through online channels
Monitoring
The brand
Smartness of the destination web
Measuring
Quantify the implementation of social media
SEO and SEM strategies
Online marketing plan
TOURISM ACTIVITY EVOLUTION
Measuring the degree of satisfaction of tourists
Analysis of the occupancy in tourist accommodations
Evaluation of the tourism expanditure depending on seasonality of the tourism demand
Control and measurement of the percentage of unemployed persons within tourism sector
INTELLIGENCE
Smart decision-making
Measuring of the local business community
Monitoring tourism resources inventory
Efficient systems of geolocation of the tourism resources
Smart information systems
Intelligent platform to share information related to the Destination
Improvement of social media and website management
Availability of information related to tourism resources