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Reading 17: Internal Marketing - Coggle Diagram
Reading 17: Internal Marketing
Benefits
Coherent brand identity
Focus for staff
Relationship building
Employee engagement/involvement
Communication
Line management
Team peer
Project peer
Corporate
Unfair customers
Verbal abusers
Blamers
Rule Breakers
Rule makers
Opportunists
Returnaholics
Employee Types
Brand champions
Brand agnostics
Brand cynics
Brand saboteurs