Please enable JavaScript.
Coggle requires JavaScript to display documents.
INTERNAL MARKETING - Coggle Diagram
INTERNAL MARKETING
Brand Identity
Understood correctly
Enacted by staff
Employees' needs
Benefits
Promote brand identity
Understand organisation's targets
Supports customer's relationships
Improve customer - orientation
Impact of staff
Moments of truth
Technology-enabled services
Face to face
Part time marketers
Internal marketing communication
Line management communication
Internal team peer communication
Internal project peer communication
Internal corporate commuication
Types of employees
Brand champions
Brand agnostics
Brand cynics
Brand sabouters
Unfair customers
Verbal abusers
Blamers
Rule breakers
Rule makers
Opportunists
Returnaholics