Higher Cancellation Rate
Drivers Cancellation
Customer Cancellation
Other Reason
Lack of Technical Know how
Change in company policies
Higher ETA
Not trained properly on the usage of the application
Avoiding rides with long trip size to get incentives
Unable to reach the location exactly by using the application
Communication issues with the customers
Accepting cash only instead of other online payments available
which are more convinient to customers
Cancellation as the distance to reach the customer is higher
Avoiding long trips to remote areas to gain incentives
Delay in payout periods decreasing the cash flow in the hands of drivers
Chage in policies of company and government impacting the income of the drives
Higher ETA
Higher Prices
Availability of Other services
Competitors Strategy
Better pricing and ETA
Better Availability of Cabs
Failure of Distance algorithm to show the shortest distance between
In-efficiency of the drivers to reach the location
Peak hour traffic conditions and weather conditions impacting ETA's
Increase in prices for alternative goods (Oil, Buses)
Increase in pay or incentives
Increase in demand during peak hours in certain zones
Competitve pricing is less than ours
Another new competitor launched in the market with an influx of cash buring it in discounts to onboard new users
Cab availability, Service and Demand Planning is better than ours
Technical Glitch
Failure of Allocation of Cabs to demand in zones at peak hours
App crashes causing bad UX
Non Availablity of Cabs at peak hours
Server being down with peak hour traffic