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BUILDING LONG TERM SUCCESS - Coggle Diagram
BUILDING LONG TERM SUCCESS
Innovation
Schumpeters Long Wave Theories
Creative destruction
Product Life Cycle (Harvey, 1995)
politics
(Crozier & Freidberg, 1980)
Analysis (Yaffee & Chadwick, 2004)
Stakeholder analysis
The purpose of a stakeholder analysis (Freeman 1984)
Power v Interest matrix (Johnson et al)
Managing the political context (Hartley 2013)
Political astuteness framework (Hartley & Fletcher 2008)
Employee Empowerment
Flexible work
Organisational involvement (Woods, 2015)
Driving Factors
change management
Consistency & Stability
"Diffusion of Innovation" (Everette Rogers,1962)
"5 kind of people"
"8 step process" (Kotter 1996)
Measuring value
"4 Options for measuring value creation" (Merchant & Sandino, 2009)
Accrual Accounting
Historical, deprival, fair
Value over time
Creating shared value (Porter & Kramer 2011)
Driving innovation?
Beyond CSR, "Turning societal challenges into business opportunities" (Porter & Kramer 2011)
Contested by Crane et al 2004
Ecosystem (Kramer & Pfitzer 2016)
"5 elements to succeed"
"10 ways to create shareholder value" (Rappaport, 2006)
Shareholders
Shareholders vs Management
Quality and improvement
Intended v actual outcome
Long term viability
Moore & Whalley 2007
Balance, benefit, cost
Harrington 1987
Reeves & Bednor 1994
"Six segma" Model (Slack et al, 2006)
Importance v performance matrix
"7 Tools" Moore, 2017)
"Quality gaps" model (Parasuraman et al, 1991)
Development of quality systems (Hellman & Liu, 2013)
Internal marketing
4th level of comminication
Designed to promote commitment to the organisation
Welsh & Jackson figure
Marketing to staff will encourage them to sell your brand
Internal & external marketing go hand in hand (Egan, 2011)
The Pay Gap
Rebalancing Society (Mintzberg, 2015)
Public sector v Private sector
"Clusters of opportunities"
Stakeholder satisfaction model
Quality Assurance
Ensuring satisfaction
Quality Control
Fulfilling requirements
Relationship Marketing
Retention
More cost effective to retain (Buttle cited in Egan 2011)
Long term customers can add quality to service/product (Baron et al, 2010)
Customer loyalty can = less price sensitivity (Baron et al 2010)
Needs to be accompanied by a favourable attitude, rather than lack of alternative, convenience, pricing (Egan 2011)
'Collaborative changes, discrete exchanges' (Baines et al, 2017)
Defining relationship marketing (Gronoos, 2004) (Barnes & Howlett, 1998)
Understanding customers vary in profitability
Questioning this (Brown & Palmer, 1996)
Service dominant logic
"The Axioms" (Vargo & Lusch, 2017)
The marketing relationship ladder (Pack et al, 1999)
"Customer relationship life cycle" (Baines et al, 2017)
Relationship states & migration mechanisms (Zhang et al, 2016)
Transactional v relational strategies (Egan, 2011)
Business to business is equally important