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SEO Process - Coggle Diagram
SEO Process
SEO Onboarding
Client Information
Sales Notes
Agreement Signed
Payment Collected
SEO Monthly Meeting Scheduled
SEO Onboarding Questionnaire
Client Completed SEO Onboarding Questionnaire
Questionnaire Sent
Welcome Email
GMB Access
Google Analytics Access
Website Login
Hosting Login
CallRail Setup
Reporting Dashboard Setup
GMB Call Tracking Number Applied
Website Call Tracking Number Applied
AHREFS Screen Shot
Semrush ScreenShot
Create LionHead Digital Dev & Admin Website Logins
GMB
Citations
Citation Audit
Citation Cleanup
Citation Creation
GEO Citations
Niche Citations
Major Citations
Major Data Aggregator Submission
Reviews
Manuel Optimization
Categories
Reviews
Photos
GMB Website
Products
Hours
Business Name
Call Tracking
GMB Description
GMB Attributes
Services
Opening Date
Phone Number
Service Areas
Appointment Link
GMB Audit
GMB Posts
Press Release
Images
Content
Content Strategy
Content Audit
Content Creation
Content Brief
Content Writing
Proofreading & Editing
Image & Custom Graphics
Client Approval
Content Optimization & Publishing
Keyword & Topic Research
Topic Research
Topic Ideation
Internal Link Optimization
Link acquisition
Link Strategy
Link quality checklist
Link targeting
Link tracking
Vendor requirements
Site Level Optimization
WQA (BP)
Pulling in the Data
Tagging Page Category Types
Defining URL Actions
Compiling Results into Deck
Present to the client
SEO Setup
Google Analytics
Google Search Console
Sitemaps (XML, HTML)
Robots.txt
Site Structure Optimization
Website Structure Mapping
URL Optimization
Yoast
Bing Webmaster Tools Setup
Privacy Policy & Disclaimers
Site SSL
Favicon
Check For Duplicate Versions Of Site In Google's Index
Website Indexation Check
Manual Penalty Review
SEO Campaign Overview
SEO Content Audit
Crawl Website with Screaming Frog SEO Spider
Find 404 Errors
Find Thin Content
Find Duplicate Content & Broken Links
Find Keyword Cannibalization
Develop SEO Action Plan
(GOTCH SEO)
Optimize Technical SEO
Page level optimizaiton
On Page Analysis
Meta Descriptions
Body Text Optimization
Writing Page Titles
On Page Review
Running The Checklist
Setting Up The File
Optimize Existing Content
Move SEO Content Opportunities to Dashboard
Create Surfer Report
Verify ranking
Audit the content with Hemingway
Fix Keyword Cannibalization
Create Grammarly Report
IMPORTANT! Backup the original content
Is the page crawlable & indexable?
Are there any other pages targeting the keyword?
Does the page satisfy search intent?
Is the keyword placed in the right locations?
Is the page optimized for EAT / YMYL?
Can you add external links?
Are internal links optimized well?
Optimize content with Grammarly
Optimize page with Surfer
Change publish date
Record all changes
Keyword Research
Find Keywords
Find Existing Keywords
Find Low Hanging Fruits
Find Clustering Opportunities
Find Untapped Keywords
Find Unknown Keywords
Qualify & Prioritize Keywords
Identify Primary Keywords
Identify Secondary Keywords
Get Link Data
Establish Intent
Move Primary Keyword Data
Establish IRT Score
Use Point System to Prioritize Keywords
Move Secondary Keywords