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SALES EVENTS - Coggle Diagram

- - - - Celebrity
        
        Family outing and enjoyment
        
        Happens in malls and sbranded showroom
        
        Picture with celebrity
        
        Selfie with celebrity
        
        Posting in social media
        
        Popularity, attention gaining opportunity
- - - - Awareness of different variety as well as product. Complete knowledge even before I step out
        
        I will get the perfect thing
        
        I can plan beforehand what I want to buy
        
        No need to ask people; I will know myself
        
        This gives me confidence
        
        This also helping me decide whether I ant this or not
      - I know what the product offering is even before I go to the shop
        
        Saves time
        
        I will know whether I need this or not
- - - - Impulsive shopping does not happen
      - I spent on perfect item; mind will be at peace
      - Experience with different brands, difference can be gauged between different brands
        
        Exposure to different brands helps me convinced that this is perfect
- - - - Confidence that I am looking good
      - Feels god to go and meet girlfriend
      - Compliments from girlfriend makes the purchase successful
- - - - They say that my choice is good. get compliments
        
        Feels proud
        
        Feel lucky that I could complete work and enjoy
- - - - Bought a shorts like that