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minority influence - Coggle Diagram
minority influence
consistency
increases interest from others
rethink own views
synchronic consistancy
all members say the same thing
diachronic consistancy
saying the same thing for a long time
process of change
C,C,F make people think about subject
new info = stop and think about it
especially when comitted and consistant
deeper processing = change in veiw
more people change veiw
minority becomes majority (change occured)
faster conversion
snowball effect
Evaluation
consistency research support
Moscovichi (1969)
consistent minority had more effect than inconsistent
wood (1994)
meta-analysis 100 similar studies
consistent minorities most influential
shows it a factor in minority influence
research support for depth of thought
Martin (2003)
gave message supporting a viewpoint and measured support
group one heard minority group agree
then heard conflicting view and measured again
minority group less willing to change their opionion
minority more deeply processed so more enduring effect supporting explanation
other heard majoirty agree
artificial tasks
identifying colour of slides
not veiw points that minorities are trying to change in real life
e.g. jury decisions = more important
findings lack external validity
limited in real life situations
commitment
activities to draw attention to the minorites should have risk to show commitment to cause
causes argumentation principle
may more attention
must really believe what they are saying
flexibility
Nemeth (1986) said consistency can be negative
rigid= off putting
no change in veiws
should adapt point of veiw and accept counter arguments
to find a balance
situations where a person or small group influences the beliefs and behaviours of other people
most likely to lead to internalisation
Moscovichi (1969)
group of 6 to view 36 blue coloured slides. pts had to judge whether blue or green
2 confederates
both said green for 2/3 of slides
same wrong answer on 8% of trials
inconsistent minority
aggreement fell to 1%
control (no confederates)
wrong 0.25% of time