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Target Market of Burger King - Coggle Diagram
Target Market of Burger King
Demographic
Gender
All genders
Income
Middle - Low income (Taylor, 2020)
Age
Millennials, 25-40 year old (Fabris, 2014)
Education
Middle - Low levels of education
Behavioural
Purchasing habits
Variety seeking
Loyal & Consistent
Benefits Sought
Convenience (Burger King Worldwide, Inc, 2013)
Affordability (Burger King Worldwide, Inc, 2013)
Quick service (Burger King Worldwide, Inc, 2013)
Quality food
Psychographic
Social status
Lower social status
Middle class
Values
Family Oriented
Fun
Loyalty
Lifestyle
Busy
Fast Paced
Geographic
Population
Densely populated areas
Location
In most states and territories in the U.S (Burger King Worldwide, Inc, 2013)
Urban locations