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INNOVATION STRATEGY: Pattern of innovation (By Professor Melisa A.…
INNOVATION STRATEGY:
Pattern of innovation
(By Professor Melisa A. Schilling)
2)Technology Cycles
Technology discontinuity: will usher in an era of ferment where designs will compete for dominance
Dominant design: has emerged enter the era of incremental change where many firms are competing to improve the dominant design
Technology often flows in a cycle
3)Diffusion of innovation & Adopter categories
After the bulk of the market for the innovation has been tapped
The number of new adapters starts to decline
This curve with a hump in the middle
The differences
Early adopters 13.5%
Early majority 34%
Innovation 2.5%
Late majority 34%
Laggards 16%
1)Technology S-Curves of performance
The beginning is really difficult
Do not have great inputs and make a lot of mistakes
Accumulate information and input improvement can start to flatten out again as approach the limits of the technology
Then, solved all the easy and obvious problems and now improving the technology starts to get really hard agains
For example, can analyze shape of curves to predict when one tech will pay off more than another
NAME: NORELISA BINTI BAKRI
MATRIC NO: H18A0332
CLASS: L2T1
