digital graphics
purpose
location
target audience
colour
advertise
promote
the purpose of an advertisement graphic is to raise the profile or draw attention to a brand/product eg billboard
the purpose of a promotional graphic is to promote/draw attention but with a broad scope meaning to promote in a way that draws attention to the material
inform
the purpose of an information graphic is to give people the necessary information and help them in any way or instruct them
entertain
the purpose of an entertainment graphic is to make things look fun and get the audiences attention by doing so
eductae
the purpose of an educational graphic is to educate people on important topics but make it look fun at the same time/more appealing
blue
red
black
purple
green
brown
green is a cool color that symbolizes nature and the natural world.it also represents tranquility, good luck, health and jealousy.
black is often used as a symbol of menace or evil, but it is also popular as an indicator of power
purple is the symbol of royalty and wealth. It also represents wisdom and spirituality. Purple does not often occur in nature, so it can sometimes appear exotic or artificial
red is a bright, warm color that evokes strong emotions. it is associated with love, warmth, comfort and is also considered an intense or even angry color that creates feelings of excitement or intensity.
blue is described as a favorite color by many people and is the color most preferred by men.it calls to mind feelings of calmness or serenity and is often described as peaceful ,tranquil, secure and orderly
brown is a natural color that evokes a sense of strength and reliability. Brown brings to mind feeling of warmth, comfort and security.it is often described as natural, down-to-earth and conventional but brown can also be sophisticated.
age
accessibility
gender
ethnicity
location
income
where the advert will be located
how much the target audience are earning
the ethnic group, if any, the graphic is targeting
is the graphic targeting a specific gender?
what is the age range the graphic is aimed at?
is the graphic accessible to everyone including people with disabilities or who are visually impaired?
educational graphics could be found on times table posters, the eat well guide and maps. These can all be found in schools which is appropriate for the purpose of an educational graphic as it will educate the readers.
entertainment graphics can be found on video game covers, book covers and magazine covers which can all be found in shops and the covers are made for people to be attracted towards them making more people see them.
information graphics can be found on rail maps, fire escape posters and instructions all of which will be read by the user however people only tend to read them when they have to meaning these cannot be found everyone and only in specific places or for specific needs.
advertisement graphics can be found on billboards, prints on vans or other vehicles and bus stop posters. All of which can be found in public places allowing more people to see it.
promotional graphics can be found in most public spaces, fore filling its purpose to promote the content of the graphic. Some examples of where they could be found include movie premieres, on the side of busses and advert spaces in train stations.