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Facebook Ads - Coggle Diagram

- - - - Lookalike 1% (Exclude Seed Audience)
      - Lookalike 2% (Exclude Lookalike 1%)
      - Lookalike 3% (Exclude Lookalike 2%)
      - Lookalike 4% (Exclude Lookalike 3%)
      - Lookalike 5% (Exclude Lookalike 5%)
        
        Custom audiences
        
        People who have converted (Lookalikes — Seed audiences excluded)
        
        People who like the page (converted audiences excluded)
        
        Friends of people who like the page (likely they could have added their colleagues as friends)
        
        People who engaged the website, but didn't convert
        
        Persona-based audience
    - - 60 Days (30 Days; 90-120 Days excluded)
      - 90 Days (30-60 Days Excluded, 120 Days Excluded)
      - 120 Days (30-90 Days Excluded)
      - 30 Days (60-120 days excluded)
  - - - Segmented audiences
- - - - General Profile
        
        Females
        
        Divorced / Married / Single
        
        Has children
        
        Age: 25—60+
        
        Males
        
        Interests: Stock exchange, cryptocurrency, basically everything that can make money
        
        Interests: Women (foreign)
        [if that option is chosen, likely they are divorced or dating]
        
        Interests: Travelers
        
        Best social network approach through: Facebook [if interested in foreign women — target IG as well]
        
        Behavior: Small Business Owners
        
        Behavior: Graduated College / University
        
        Behaviour: Facebook Page Admins
        
        Target the people who read publications for business
        
        People interested in Business
        
        Specific types of business industries
        
        Specific job titles
        
        Have been long time on the position
        
        Who has got new job title
        
        Business owners who are using Facebook Payment system
        
        Event creators
- - - - Access to ad manager
      - Access to pixel
      - Access to page
      - Access to domains
        (verified domains with DNS signature)
      - Access to IG page