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GAP Business Case, Amazon creates its own clothing brand - Coggle Diagram
GAP Business Case
Firing the Creative Directors
PROS
Direct consumer insights
Stop depending from only 1 person
A middle brand such as GAP doesn't need this position, existing in luxury brands
Data driven decisions based on predictive models
CONS
Losing human sensitivity in the creative process
Losing identity of the brand
Losing the press support
Create confusion and stress in the organization
Their ideal of setting the future trends is lost without them
Adjusting the Distribution Model to enter Amazon
OPPORTUNITIES
Reach new consumers
Immediate Deliveries
More brand exposure
Bring flow to the main distribution channel of the brand
Learn the Amazon business model/E-commerce
CHALLENGES
Additional Commercial costs
Margin cuts due to Amazon's own commission
Raise prices
Reduce physical stores
Losing control of the business
Amazon Basics could come out with the same successful products
Amazon creates its own clothing brand