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Product Marketing Manager - Coggle Diagram
Product Marketing Manager
Revenue Growth
Investment Recommendations
Development
Product Portfolio Roadmap
New Insights to the Market
Creation of Product Features and benefits
Product Introduction-Concept to Commercialisation
Go-to market Strategy
TERN
marketing Plans/Campaigns
Yes, DELITELABS
Product Road Map
Creative briefs
Yes, TERN
Strategic Priority for each product
Draft Strategic response to competitor actions
No
Strategic plans for each product
Analyze
Market Trends
Customer Needs
Opportunities
Product Differentiation
Business Performance
Corrective actions
Monitor
Competitor products
Competitive Activites
Competitive trends
Draw
value Proposition
Key product postioning
Key messages
market research
VOC
Focus groups
Surveys
test