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Building Long-Term Success - Coggle Diagram
Building Long-Term Success
Politics of business & management
understanding political context
analysing political context
stakeholder analysis
power
interest
managing political context
personal skills
interpersonal skills
reading people & situations
building alignment & alliances
strategic direction & scanning
Importance of quality
quality & business sustainabiity
quality management
cost of quality
quality assurance / quality control
quality systems
controlling quality
Improving performance
importance-performance matrix
#
importance to customers
performance against competitors
performance against characteristics
develop improvement plan
Operational risk & resilience
hazards
supply chain
human capital
technology
customers
organisational
impact
likelihood
managing risk
Relationship marketing
#
defining
both parties perceive & acknowledge
be more than intermittent
benefits
more cost effective to retain than replenish customers
customer lifetime profit
customer loyalty
customer value
customer satisfaction
commitment, trust, customer orientation & communication
service-dominant logic
type of relationships
classic market relationship
special market relationship
mega relationship
nano relationship
Crisis management
#
externally generated crises
internally generated crises
consumer brand saboteurs
employee brand saboteurs
managing crises & issues
acknowledge the problem
formulate a response
implement the response
assess the incident
Internal marketing
benefits
coherent brand identity
focus for roles & activities
supports relationship building
allows feedback & customer orientation
communication
line management
internal team peer
internal project peer
internal corporate
unfair customers
verbal abusers
blamers
rule breakers
rule makers
opportunists
returnaholics
types of employees
brand champions
brand agnostics
brand cynics
brand saboteurs
Measuring success
#
key market measures
profit
sales
gross margin
awareness
market share
new product quantity
relative price
customer satisfaction / dissatisfaction
distribution / availability