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UNIT 3: ORGANISATION CULTURE - Coggle Diagram
UNIT 3: ORGANISATION CULTURE
WHAT IS A LOGO?
A logo (abbreviation of logotype) is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition
may be of an abstract or figurative design or include the text of the name it represents as in a wordmark.
5 PRINCIPLES OF EFFECTIVE LOGO DESIGN
simple
memorable
timeless
versatile
appropriate
A vision statement describes the desired future position of the company.
The statement is:
• the business' reason for being
• a proclamation of why it exists
• a clarification of who it serves and an expression of what it hopes to achieve in the future.
.
A mission statement is a declaration of what a business aspires to be or defines the company's business, its objectives and its approach to reach those objectives.
A good mission statement:
• States what business you are in
• Defines your target market
• Provides inspiration for your business
COMPANY CULTURE
The family culture
Highly personal with close face-to-face relationships, but also hierarchical. The leader is the caring father.
The Eiffel Tower culture
Has a steep hierarchy, broad at the base and narrow at the top. Impersonal. Authority comes from a person’s role and position in the hierarchy.
The guided missile culture
Egalitarian and oriented to tasks typically undertaken by teams or project groups. Impersonal.
The incubator culture
The organisation serves as an incubator for self-expression and self-fulfilment. Personal and egalitarian with almost no structure at all. Often a strong emotional commitment to the work.
Company Social Responsibility (CSR)
the internationally regarded concept for responsible corporate behaviour – although it is not clearly defined.
CSR refers to the moral and ethical obligations of a company with regards to their employees, the environment, their competitors, the economy and a number of other areas of life that its business affects.
CSR Pyramid:
Economic
Legal
Ethical
Philantrophic
Organizational Structure of Management :
• How information flows within an organization
• How decisions are made and implemented throughout every part of an organization
• How an organization controls and delegates tasks and responsibilities
Flat Organizational Structure
allows for rapid decision making because there are only a few levels of management.
has very few levels of management between the Chief Executive Officer (CEO), or president of a company, and the lower-level employees.
Typically, small companies with 20 or fewer employees
Product Organizational Structure
advantage: it organizes products by category but can create completely separate processes from other product lines within the organization.
Each product group falls within the reporting structure of an executive and that person oversees everything related to that particular product line.
organized based upon a company's product lines.
Functional Organizational Structure
to organize their operations into departments, grouping employees with shared skills and knowledge, such as marketing or sales, together.
focuses on job functions or functional areas.