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B207 TMA BUILDING LONG-TERM SUCCESS - Coggle Diagram

- - - - CREATIVE DESRUCTION
      - MARKETS HINDER
      - 24/7 CAPITALISM
    - - VIRTUOUS
      - VICIOUS
      - PRODUCT
      - BUSINESS
      - LONG WAVES OF ECONOMICS
    - - START-UP ACCELORATORS
      - BUSINESS INCUBATORS
    - - TIME FRAMES
        
        SHORT
        
        MEDIUM
        
        LONG
  - - - POWER DYNAMICS *
- - - - GROUP
      - BARGAINING
      - GRIEVANCE
      - MANAGERS
      - (+) - (-)
      - (+) - (+)
      - (-) - (-)
    - - INDUSTRIAL
      - HR
      - TRADE UNIONS
      - EMPLOYEE VOICE
      - DIRECT + INDIRECT VOICE
      - MULTIPLE VOICE CHANNELS
    - - WORKPLACE
      - EMPLOYEE
  - - - LONG + SHORT TERM
    - - BURNING PLATFORM
      - DIFFUSION OF INNOVATION
    - - EARLY ADOPTERS
      - INNOVATORS
      - EARLY MAJORITY
      - LATE MAJORITY
      - LAGGARDS
    - - TOP DOWN IDEAS
      - BOTTOM UP APPROACH
      - Eight-step process
      - CHANGE QUALITY
      - DELTA 7
- - - - PRIORITY?
    - - DECISION USEFUL
      - GAAP FRAMEWORK
      - QUALITY
    - - HCA
      - DVA
      - FVA
- - - - INTENDED VS ACTUAL OUTCOME
      - LONGER TERM SUCCESS
      - COST
      - SIX SIGMA
      - CUSTOMER PERSPECTIVE
      - ISO 9000
        
        EFQM
    - - QUALITY ASSURANCE
      - QUALITY CONTROL
      - 7 TOOLS
        
        CHECKLIST
        
        SCATTER DIAGRAM
        
        HISTOGRAM
        
        CONTROL CHART
        
        PARETO CHART
        
        CAUSE + EFFECT DIAGRAM
        
        STRATIFICATION
    - - 5 DIMENSIONS OF SERVICE QUALITY
    - - QULAITY SYSTEMS
  - - - IMPACT MATRIX
    - - LIKLIHOOD MATRIX
    - - MITIGATION
- - - - RELATIOSHIP LIFECYCLE
      - LADDER OF LOYALTY
      - Dwyer et al. 3 types
      - Gummessons 30 relationships
    - - RELATIONSHIP MIMICRY
      - AUTHENTIC CUSTOMER ORIENTATION
  - - - MONITOR
    - - REPUATION REPAIRING
      - = LOW LIKLIHOOD + HIGH IMPACT
      - 4 step framework for managing scandals
        
        SABOTAGE
        
        EMPLOYEE
        
        CONSUMER
        
        FAKE NEWS
        
        REBOUND EFFECT
        
        SCANDAL
        
        SPILLOVER EFFECT
    - - BRAND EQUITY
      - CUSTOMER EQUITY
      - USE MULTIPLE MEASURES
      - 10 KEY MARKETING MEASURES
- - - - PROCESS
      - POSITION
      - PERSON
      - PURPOSE
      - RESULT
    - - ORGANISATION VALUE EMOBDIMENT
      - main idea + leadership + personnel
  - - - 2 FACTOR THEORY
    - - FEWER WOMEN LEADERS
      - GENDER STEREOTYPING