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Thumbs Up, AWARENESS, CONSIDERATION, PURCHASE, COMPETITION, RUMOURS,…

- - - - Through local stores, minimal prize at start
        
        Other drinks with the same concept were available in the market such as dr pepper, coke cola etc
        
        Though there was competition yet thumbs up had a stable sale and to prevent that rumours like it is unhealthy for the body were spread.
        
        To solve this crisis thumbs up came up with better services and promotions, they had call center's available as they raised their voices against such rumours
        
        Collaborations, better strategies for design, sales, and marketing, reviews etc
        
        Enriching taste, Loyalty programs, influential collaborations and ambassadors
- - - - Due to the minimal prize an easy availability people start purchasing thumbs up on regular basis
        
        Thumbs up had to share revenue's due to the competition in the market, also some customers didn't enjoy the flavor as they were into more fruitier drinks
        
        Thumbs up experienced a major decrease in sales
        
        Sales went high again due to such promising and strong campaign raised by the corporation as people trusted the product more than the rumours.
        
        People grew a taste for thumbs up because of their eye catching campaigns and better representation of themselves.
        
        Thumbs up portrayed itself as a very strong brand in the market and obviously its enriching and refreshing taste helped them build a loyal customer segment.