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Basic Product Concepts, Team #3, Reference: Keegan, W., & Green, M.…

- - - - Packaging Aesthetics is of extreme importance for Japanese
- - - - Corona Extra Beer
        
        Bottles should be short, green or brown in color, and have paper labels.
      - Coca Cola
        
        Distinctive (and trademarked) contour bottle comes in both glass and plastic
        versions and helps consumers seek out the “real thing.”
      - Nestlé
        
        Implemented changes include a plastic lid to make ice cream containers easier to open, slightly deeper indentations in the flat end of candy wrap.
- - - - Mandatory Label Content
        
        They vary in different parts of the world.
        
        Example
        
        The EU has specific labeling regulations for foods containing genetically modified ingredients.
        
        In the US the Nutrition Education and Labeling Act of 1990 was intended to make food labeling more informative and easier to understand.
        
        Now a days all food products sold in the US must follow a standard format:
        
        Information regarded to nutrition must be shown such as calories and fat content regarding the service size.
        
        1 more item...
- - - - Measure of the amount of effort the consumer expends.
- - - - It can be defined as good or service with tangible and intangible attributes
        
        Tangible: weight, dimensions, or materials.
        
        Example
        
        TV with a LCD screen that measures 42 inches across.
        
        Intangible: social status, manufacturer's service commitment and brand reputation.
        
        Example
        
        Consumers want a TV that is "cool" with a high status
      - It creates value for the consumer