Please enable JavaScript.

Coggle requires JavaScript to display documents.

Chapter 8 & 9 - Coggle Diagram

- - - - Showing that the company puts in effort in addressing its own environmental impact, consisting of both tangible and intangible components. Example of this is the Green Key certification.
    - - In addition to level 1's planet part of sustainability, also adressing the people and profit part of a company. This can be done by looking at HRM policies, but also local communities and other factors. An example of this is a CSR (corporate social responsibility) report
    - - The next level of sustainability related to create societal value through operating as a business by applying so-called social or societal business models. A good example of this is the Eden project in Cornwall, UK. It is a park located in a kaolinite pit.
        
        To do this, companies should redesign the experience they stage for their guests from scratch. They will need to look at the personas as a reference to make sure that their customer needs are still incorporated in the experience. However, the customer journey needs to include more societal and environmental value in every touchpoint to make sure that the message about sustainability is being understood, embraced and accepted by customers (Smit and Melissen, 2018).
    - - The highest level of ambition implies staging experiences that contribute to realising the kind of drastic changes to out socio-economic system needed to put our societies on a truly sustainable course. Businesses with this level of sustainable ambition are likely to collaborate with other stakeholders in experimenting with alternatives based on inclusiveness, equality and sustainable ways of interacting with our environment. It would require them to apply business models that include concepts like distributed control and exploring new ways of operating as a company which are not based on the reference points of the free market.
  - - - “Values express the goals/needs that motivate people and appropriate ways to attain these goals/needs” (Vermeir and Verbeke, 2006)
- - - - 9 business model building blocks (normally considered)
        
        Based on the rationale that the essence of a company is linked to create value for customers, delivering this value & capturing this value
        
        This model is slowly but surely losing their relevance, especially for businesses aiming to design sustainable experience
    - - This model gives better perspective on role & position of a company in today's & tomorrow's society
      - This model reflects on ethics and values that from the basis of an organization, and thus the type of leadership
      - This model creates a culture that allows employees to pursue also personal goals instead of only the company's goals
      - This model focus on the impact on both customers, other people and the wider society (including the natural world)
        
        Fairness & equality
        
        Focus on needs & expectations of stakeholders & not only the shareholders
        
        It requires collective learning & innovation