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Main employee's activities at Rakuten Viber - Coggle Diagram
Main employee's activities at Rakuten Viber
Designing win-win business products and develop new Viber features
chat extensions
not allow to search the stickers, Gifs
cannot share the content
cannot send the pictures
stickers
irrelevant content
uninteresting content
not available for download
slow loading
communities
limited access of users
chatbots
inappropriate content
inappropriate style
set disappearing messages
fast disappearing
cannot restore the message
Strategic Business Development planning
Analysing KPIs
multifunctional objectives
short deadlines
not separating strategic KPIs from other data
not challenging and updating KPIs
not better time management
strategies for steady business growth
not appropriate strategic partners
no good time management
ineffective leadership
not good cash flow control
strategies for sustainable business growth
not completely restructured strategic perspectives
Managing all the in-app marketing activities
optimization of marketing funnels
not interesting content
low revenue
lack of enough users
not enough promoting
testing new features
usage of wrong tools
missing key scenarios
marketing research
lack of relevant marketing research methodology
usage of inappropriate technology for research
poor quality of collected data
Data collections
lack of quality assurance processes
lack of training
Content creation
lack of quality
needed lot of money
lack of technical knowledge
Target users on the basis of their app usage
apps with irrelevant content
too much detailed app
stressful apps
uninteresting app
Negotiating with Global, Regional or Local WE partnerships with brands from various industries
media (BBC, The Washington Post
fake content
frauds
sports, esports & lifestyle (Golden State Warriors, FC Barcelona, 90 Min Media, Secret London Media, QLASH Gaming, Spartan)
longer screen exposure
aggressive nature of video games
not attractive design
tech (TuneMoji, Fanbot, Space Challenges)
bugs of technology
not proper technology
not-for-profit organisations (WHO, UN, UNICEF, WWF, The Red Cross)
not enough financing
digital influencers
fake followers
frauds
dependancy
lack of engagement
working with people from different functional areas
legal
lack of time,short deadlines
work with wrong paper documents
marketing
lack of marketing skills
lack of communication
lack of understanding the marketing trends
product
no good quality
it takes long time for execution
design
it takes a lot of time
high costs
bad design
not appropriate