Tma 03

Question 1

Part A 300 words

Insert table

Describe the table and describe the main ones

Describe stakeholder analysis

Part B 200 words

Quote Case Study

Suggest participatory actions

Use and quote both readings about empowerment

Question 2

Part A (operational management perspective)

Sources

Accidents

Sabotage

Organisational failure in probation period

Environmental (covid)

Possible boycott

Sexual harrassment

Very high impact

Unlikey - Could occur at some time

Failing technology

Describe operational failure, hazards, impact and likelihood

Question 3

Describe relationship marketing

Maximisng the lifetime of a customer definition

SDL

How it is run by the staff which leads to internal marketing

Customer value and customer satisfaction. Uber examples

Possibly the loyalty ladder

How it links to SDL