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Unpacking the Brief - Coggle Diagram
Unpacking the Brief
Research
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Brainstormyour business name, target audience and SMP (Single Minded Proposition) using a mind map or other creative thinking tool
Outline cultural, social and environmental issues and impacts to be considered in developing new concepts and whether your concept could be commercially viable
Using research findings, produce at least 10 thumbnail sketches for your logo concept, thumbnail sketches for each of the other items, seek and record peer feedback
Using feedback,describe modificationsof the design and options for layouts
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Conduct a self-evaluationfrom both a technical and aesthetic context and seek feedback from stakeholders and peers
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Finalisation
Confirm that all designs are based on original ideas concepts and there is no legal, ethical and contractual information applicable to the design
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Complete a rationale, including but not limited to Identify and evaluate technical problems based on developing your skills and completing the assessment, describe following safe work practices for computer usage and in the design process & self evaluation of design process
Final Files: All Illustrator files and Photoshop files will be incorporated in Adobe InDesign for final files. Students will utilise the ‘File package’ tool in Adobe InDesign to package each individual piece of work, save following correct file saving protocols for output and follow the naming conventions mentioned in this assessment task sheet