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Outland Denim, Connection - Coggle Diagram
Outland Denim
PROMOTION
Current strategy
Social media (Facebook, Twitter, Instagram, Youtube, Influencers)
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Problem discretion
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Educate consumers about social injustice, sustainability problems in fashion industry
TARGET AUDIENCE
Current target segment
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High-fashion, young and platinum
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Connection
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By using gamification (distribution strategy), can promote via the call list feature (promotion strategy)
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