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Rules Of Social Media, (Businesses can connect with their audiences…
Rules Of Social Media
COMMUNITY (Katie, Joe, Josh)
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Loyal Customers - reviews, sharing images and posts on social media and promoting your products to others
Forums - get customer groups on facebook to talk about the products as well as the market such as camping so sharing experiences with each other
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Tone of voice - posting on social media, a friendly community voice helps your customer4s interact with you. Sales-ey posts will make people not want to be a part of the community or interact
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PARTICIPATION (Bradley, Clare, Ryan, Salaffina)
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CONVERSIONS (Hannah, Le'Shae, Nora)
A CONVERSION is the point in which a person from the audience performs a desired action / completes a marketing objective.
How to utilise
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Remarketing
Follow people that has already shown interest (cart abandonment, previous customer...) with remarketing ads through social media platforms)
CONNECTION (Bea, Harry, Raveena)
Businesses can connect with their audiences through varies ways, for example, you can shares links on your social media pages to take to your business website, blogs etc.
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Be active on social media - 40% of users expect a brand to respond to them within the first hour of connecting.
Respond to concerns. Don't just respond to good feedbacks, also respond to customers who aren't satisfied if you want to earn their trust and respect.
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Making a customer feel like they are involved with your business is another way to connect. Do this by running competitions or just asking for ideas for names of new products. For instance you might be making a new drink, ask for opinions so that you make your customers feel like they have been involved in the process.
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Publish the right content - Create content which will answer their wants and needs when searching for a brand/product/service
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