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DIAGNOSTIC - Coggle Diagram
DIAGNOSTIC
STRENGTH
-Leader in the software market
extensive commmunication network
Brand and loyality image
Significant negociating power
Controlled distribution chain
THREAT
Changes in consumer behavior
Water scarcity
Will to have a healthy diet
Poor image of sweet products
Rising competition
WEAKNESSES
Offers little diversified
Concentration of the offer on the software
Financial investments linked to numerous acquisitions
OPPORTUNITIES
New developing markets
alcohol laws
acquisitions offering many development prospects