10 STEPS TO DEVELOP A SOCIAL MARKETING - Coggle Diagram
10 STEPS TO DEVELOP A SOCIAL MARKETING
Describe the plan background, purpose & focus
what the sosial issue?
summarize the factors led to the issue
select a narrowed focus on scope of the plan
Conduct a situation analysis
analyse the factors: internal / external
Select target markets
size of the market
3 process of market segmentations
segmenting the market
evaluating the segment based on a set of criteria
choosing the segment
Set objectives & goals
** objective and goals should be SMART
Identify the competition & target market barriers and motivators
what is your target market currently doing?
what would makes them to buy?
Craft a desired positioning
how you want target audience see the behaviour?
Develop a strategic marketing mix (4 P's)
Outline a plan for monitoring & evaluation
target market responses
contribution to the plan purposes
Establish budgets & find funding sources
available and potential funding
Complete an implementation plan