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10 STEPS TO DEVELOP A SOCIAL MARKETING - Coggle Diagram
10 STEPS TO DEVELOP A SOCIAL MARKETING
Describe the plan background, purpose & focus
what the sosial issue?
summarize the factors led to the issue
select a narrowed focus on scope of the plan
cyberbully campaign
Conduct a situation analysis
analyse the factors: internal / external
use SWOT
STRENGHT
WEAKNESS
OPPOTURNITIES
THREATS
Select target markets
characteristic customers:
customers readiness
size of the market
demographic
3 process of market segmentations
segmenting the market
evaluating the segment based on a set of criteria
choosing the segment
Set objectives & goals
behaviour objective
knowledge objective
belief objective
** objective and goals should be SMART
specific
measurable
attainable
relevant
time sensitive
Identify the competition & target market barriers and motivators
what is your target market currently doing?
what would makes them to buy?
Craft a desired positioning
how you want target audience see the behaviour?
branding strategy
brand identity
Develop a strategic marketing mix (4 P's)
product
price
place
promotion
Outline a plan for monitoring & evaluation
output measures
campaign activities
outcome measures
target market responses
impact measures
contribution to the plan purposes
Establish budgets & find funding sources
available and potential funding
Complete an implementation plan
WHAT
WHEN
WHO
HOW
