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Construction AQM GTM, Product
Positioning, Target Audience, 1.,…
Construction AQM GTM
- Construction Companies: Segment based on size (small, medium, large), location, and type of projects (residential, commercial, industrial).
- Real Estate Developers: Segment based on project scale, geographic focus, and reputation.
- Regulatory Bodies: Identify key regulatory agencies and their specific requirements.
- Value Prop: Highlight the tangible benefits, such as reduced health risks, improved productivity, and regulatory compliance.
- USP: Advanced IoT based air quality monitoring solution for construction sites, emphasizing on real-time data, ensure compliance, and enhanced safety
- Target Market: Construction companies, real estate developers, and regulatory bodies.
- Direct Competitors: Analyze other IoT air quality monitoring solutions targeting construction sites.
- Indirect Competitors: Assess traditional monitoring methods and their limitations.
- Competitive Advantage: Identify Airveda's unique strengths compared to competitors, such as data accuracy, ease of use, and regulatory expertise.
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- Construction Equipment Manufacturer: Integrate Airveda into their products offering
- Consulting Firms: Collaborate with environmental consulting firms to offer comprehensive air quality solutions.
- Regulatory Bodies: Establish relationships with regulatory agencies to promote compliance and gain endorsements.
- Channel Partners: System Integrators & Local Contractors
- Consultants (Independent/Government) & Auditors
Promotional
Channels
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- Partnerships: Industry associations consultancies, and regulatory bodies
- Social Media Marketing: Leverage linkedin and share thought leadership content
- Trade Shows, Conferences and Webinars
- Content marketing: Blog posts, whitepapers, and case studies
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- Outbound Marketing: Cold calling, email campaigns, ABM - Account Based Marketing, and direct mail.
- Inbound Marketing: Through content marketing, SEO, SEM and social media.
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Not Included
- Market Analysis
- Pricing
- Customer Success Strategy
- Potential Challenges
- Sales & Distribution Strategy
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