Please enable JavaScript.
Coggle requires JavaScript to display documents.
New Business Models In Emerging Markets - Coggle Diagram
New Business Models In Emerging Markets
Offer Unique Benefits for Less
The components of a customer value proposition that matter most are
Affordability
A more robust approach to creating an affordable emerging market offering is to trade off expensive features and functions that people don’t need for less-expensive ones they do need.
Access
Populations in emerging markets tend to be dispersed, this creates opportunities for companies that solve challenges of access.
Start in the Middle
Established companies entering emerging markets should identify unmet needs—“the jobs to be done” - that can be fulfilled at a profit
Integrate the Elements
.
Profit formula
Key processes
Customer value proposition
Consider the basis on which you compete
Differentation
Looking at what resources and processes are needed, the cost of which will determine what price can deliver the desired profit margin
Price
Devising a rough cost structure, and then determining what processes and resources are needed to meet your price requirements.
Key resources
From Blueprint to Operating Business
The ability to conduct rapid experiments inexpensively and use what you learn from them to hone the business model is essential to success. It allows you to make course corrections before you commit to major operational or strategic investments.