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HC Dashboards, Conversion Rates, Steps I took - Coggle Diagram
HC Dashboards
Executive Dashboard
Total Visits
New Users
Traffic Sources
(channels)
Users
Sessions
Page Views
ECommerce
Total Revenue
Conversion Rate
Transactions per user type
New Visitor
Returning Visitor
CPC
Site Health
Bounce Rate
Avg Session Duration
Avg Page Load Time
Acquisition Dashboard
Channels
Sessions per channel
Landing Page Per Source
Filters
Channel
Source/medium
Campaign
OKRs
Increase eCommerce $
Registered Agent
Charitable Registration Solicitation (CSR)
Increase CSR SQLs
SEO Dashboard
PPC Dashboard
Conversion Rates
Steps I took
Identified Business Needs
Key Metrics/KPIs
What dashboards meet those needs?
Who will be viewing those dashboards
Content Manager
Mkting Coordinator
CIO
Me!
Identify Channels
Identify Data Sources
Hubspot
Google Analytics
Audit
Goals set up
Channel Grouping
Google Ads
Google Search Console
OKRs
Measurement Plan?