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Attitude-behavior link - Coggle Diagram
Attitude-behavior link
Lapiere (1934)
chinese couple experiment - weak link
moderators
principle of probability / correspondence
specific vs global
Ajzen & Fishbein (1974)
global attitude towards religiosity was predictive of the sum of behaviors
attitude strength
higher stability
greater impact on behavior
greater influence on information processing
greater resistance to persuasion
explicit vs implicit
dual processing theory
Friese, Wanke & Plessner (2006)
when i & e converge: consistent choice
when diverge
no time pressure: explicit infleunce
time pressure: no explicit influence
theory of reasoned action
attitude
subjective norms
theory of planned behavior
attitude
subjective norm
behavioral control