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Survey Research - Coggle Diagram

- - - - Group-administered questionnaire, a sample of respondents is brought together at a common place and time, and each respondent is asked to complete the survey questionnaire while in the room.
        
        Response formats, survey questions may be structured or unstructured.
        
        Dichotomous response, respondents are asked to select one of two possible choices.
        
        Nominal Response, respondents are presented with more than two unordered options.
        
        Ordinal Response, respondents have more than two ordered.
        
        Likert Scale, semantic differential scale.
        
        1 more item...
- - - - Telephone Interview, interviewers contact potential respondents over the phone, typically based on a random selection of people from a telephone directory, to ask a standard set of survey questions.
        
        Role of an Interviewer: Prepare for the interview, locate and enlist the cooperation of respondents, motivate respondents, clarify any confusion or concerns, observe quality of response.
        
        Conducting the interview, the interviewer should prepare for the interview, follow the script, and discuss any issues with the questions should be discussed,
- - - - Sampling bias, occurs when some members of a population are systematically more likely to be selected in a sample than others.
        
        Social desirability bias, the tendency of some respondents to report an answer in a way they deem to be more socially acceptable than would be their true answer.
        
        Recall bias, a systematic error caused by differences in the accuracy or completeness of the recollections retrieved by study particiapants regarding events or experiences from the past.
        
        Common Method bias, the amount of spurious covariance shared between independent and dependent variables that are measured at the same point in time.